Tuesday, January 11, 2011

Why Is Sony So Obsessed About 3D?

 
 

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via Ubergizmo by Hubert Nguyen on 1/11/11

Sony 3D OLED VR Goggles

Sony had one of the most impressive array of 3D-enabled gadgets at CES 2011. Television, cameras, camcorders and even a futuristic head-mounted display were all using (stereo) 3D technology (photo above). It's normal for audio/video manufacturers to come up with products that have new features, and 3D is arguably the next frontier in visual technology, but Sony -more than any other electronics brand- has a huge stake in promoting an all-3D world.

Unlike competitors, Sony not only produces 3D-related electronics, but most importantly, it produces and sell  3D content that end up on those screens. And 3D has been "manna" for content producers like Sony. With in-theater "3D" gross margins that can be two times higher than "plain 2D" content, 3D technology "at home" is also expected to raise profits, possibly in a dramatic way. More…

Why Is Sony So Obsessed About 3D?, By Ubergizmo, 11 Jan 2011. Top Stories : CES Trends That You Should Not Miss, NVIDIA Tegra 2 Overview, Toshiba Android Tablet, Hands-On,


 
 

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